Digitalisation continues to transform the travel industry, changing the way we plan, book, and experience travel. From online booking platforms to mobile apps and virtual reality, consumers have access to more information and options than ever before. As the travel industry continues to evolve, it’s important for companies to embrace digital transformation and adapt to the changing landscape.

One area where digitalisation has been particularly impactful is in enhancing the customer experience. For example, mobile apps allow travelers to easily manage their bookings, check flight status, and receive real-time updates. Virtual reality technology is also being used to give travelers a more immersive experience, allowing them to preview destinations and attractions before they arrive.